About Us

From Laura and Jennifer:

“Every day as pediatric nurses, we used to take after-hours patient calls for a busy pediatric practice in Atlanta, meaning if any of the 9,000 patients had a question at night or on weekends, we got paged. For years, we answered questions from concerned parents—often the same questions, repeated over and over again. We decided it was time to give parents a simple and easy-to-follow guide addressing their most common curiosities and concerns.”

In 2003, we began going into parents’ homes to provide 2-hour consultations covering the most frequently asked infant care questions. The parents loved it! Together, we developed a packet of information for these parents so they would have a reference guide outlining practical advice and techniques for infant care. That was a big hit as well, but the biggest surprise was the overwhelming popularity of the nighttime routine! When going into homes, one of the resounding challenges we heard was infants not sleeping through the night. What happened next is the start of an amazing journey, rooted in the simple mantra of “serving families.”

Apparently, when you give of yourself and provide parents with information they really need, they give back. Many of these happy families wanted to send our materials to friends and loved ones in other areas of the U.S. Their surprising (and vocal!) demand is what encouraged us to  make these materials available on a broader scale.

It was both exciting and very challenging. In addition to taking calls at night and on weekends, we also have eight children between us, including two sets of twins. We kept asking ourselves, “When are we going to have time to write a book?!” But every time a pleased parent called or wrote to say how much they appreciated our help, we knew we had to make time.

We wrote instead of slept. Our husbands often came home to find that we made calls instead of dinners. We planned, we wrote, we prayed continually and we clung to our faith.